ShipHero for iPad
The hero [small business] deserves
We dissected the warehouse's analog day-to-day work flow, simplified it, and—rather meticulously—translated it into a proper digital user flow. The wireframes for MVP wound up being a dead ringer for the final UI, as the thinking that went into this phase was just so logistically and functionally telegraphic — a testament to design as utility.
Using motifs from the user's environment, ShipHero's UI is as contemporary as it is familiar. From obvious visual cues, including paper invoices and logs, to the more subtle, like the control panels of a forklift.