challenge ∙ To create a global, branded e-commerce site that bridges the learning experience and the shopping experience into one. (Thus, One Web.)
angle ∙ Lenovo machines are for those who Do. Let's allow them to tell compelling stories, so that our customers can create stories of their own.
solution∙ One Web is e-commerce with a soul. A parallax homepage creates stages for featured machines to tell a story at your control. An industry first, this branded learning experience drives users directly to the Do machine of their dreams.
Lenovo.com One WebrecentlywonWMA WebAward's 2013 Oustanding Website.
I'm looking for the one; have you seen her?
The elegant, crisp design aesthetic speaks for the company’s legacy and forward vision. These sentiments are carried through from Home, through Search, to Checkout.
There she is.
Product detail pages offer up everything and anything a user needs to know before making the leap. Customization is seamless (and kind of fun!) The visuals are honkin' gorgeous, which also help.