Sr. Product Designer. Bay Area.
Useful. Honest. Thorough.
Born and raised in the boogie down South Bronx, you may find me nowadays in sunny, downtown Oakland, California.
I've pivoted a career as a Digital Art Director for some of the more respectable names in Advertising to one focused on progressive, user-centric Product Design.
Since moving to the Bay Area, I've tied the knot with Critical Mass as a Senior User Experience Architect for Apple. Yes, that Apple.
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Clients & Compadres
Quinnipiac University, McKinsey & Co., SAP, ShipHero, Circle, Brightcove, Verizon, U.S. ARMY, Zurich, iStock, Lenovo, NIVEA, Eucerin, Aquphor, Wyndham Hotels, NBC, Upright Citizens Brigade
2013 WMA WebAward, Lenovo.com 'OneWeb'
2011 MarCom Awards, Lenovo IdeaPad microsite
2011 Horizon Interactive Awards, Lenovo IdeaPad microsite
Best in Class
2011 IMAs, Lenovo IdeaPad microsite
2011 One Show—Young Ones, City Harvest "Nourish New York" campaign and packaging