challenge ∙ To bring AutoTrader's highly successful car guide to Europe.
angle ∙ European automobiles are known for their brilliant engineering and aesthetic.
solution∙ A rebranded, responsive, intelligent car research experience that nods to the human passion this market puts into their machinery. A powerful back-end is our engine. A responsive, sharp aesthetic is our paint job.
One smooth ride.
As this was to be the future of the brand's indentity, there was no shortage of detail put into the site's aesthetics.
'For Sale' signs. But smarter.
Really? 'For Sale' signs are still black squares with knockout orange type?
Worked for your dad; but that doesn't work for the instant gratification, passive aggressive generation. Sellers are already listing their cars on AutoTrader.com. Why not leverage those users (and entice potential ones) with tools to get their vehicles sold smarter and faster?
These AutoTrader.com-branded For Sale signs are seller print-outs that give an at-a-glance of those need-to-know factoids on the given vehicle. Our mobile site will allow users to scan the printed barcode to geo-tag the vehicle and pull up its listing, so they may contact the seller, view the vehicle in further detail or save it in their dream garage for further consideration.